YouTube is one of the top 5 most frequently visited websites on the internet (along with MySpace and FaceBook, respectively). One of the great things about YouTube is that it’s visual, but it is also a social network. You can comment, make friends, instant message each other, etc. YouTube implements more and more features of a social network all the time. It is also a great tool for promotion. You can promote almost anything on YouTube and make it entertaining at the same time. Here are some tips for promoting using YouTube:
- If you run a business, you can make a video of your products on YouTube. You can demonstrate how to use the product, you can create advertisements for the product, put testimonials up, etc. All of these videos are visual and are easier to hold the attention of a potential customer than a written ad.
- If you are an artist, you can demonstrate your work on YouTube. For example: if you are a musician, you can put a music video up. If you are a comedian, you can put segments of you act on YouTube. If you are a painter, you can get creative and create a video of yourself painting a picture on YouTube.
- YouTube is also great for corporate activities among your employees. Instead of having to train employees individually, you can put private videos on YouTube and train your employees. Also, you can put meetings up, any notices, anything visual.
YouTube is powerful and entertaining. Humans employ more than one of their senses when watching YouTube videos, they watch and listen at the same time. Comment on related videos with a link back to your videos, or do “video replies”.