Twitter is being used by people all over the world. In fact, the application has now been around for some time and each day new uses are found for this blog like tool. As a marketer, I’ve been wondering whether or not how it might be used to help my business.

As someone who resisted Twitter for quite some time, I finally dove in and learned what all of the excitement was about. Similar to other social networking sites like Flickr and Facebook and others, Twitter provides a forum for real time communication. It connects us all and brings us closer to others with similar interests.

What if you could find influential people in your industry and directly listen to them, learn from them, and have insight into what they’re focused on? Enter Twitter and the ability to search, find, and follow those in your industry. You may be surprised by all the people out there in your niche sharing ideas, news, and information. By following these people you can stay on top of industry trends and learn a great deal.

In addition to following people on Twitter and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is funny or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and also allows you to filter information that you want to receive.

Just like you follow others, others can determine that they want to follow you on Twitter. You might be asking what the purpose or point of building a list of followers may be. This depends on what you are trying to accomplish with Twitter. If your goal is to use it simply in a casual way, then you may be looking to build a list of followers among your friends. If you are interested in Twitter for business purposes, you should consider your list of followers just like you would a house list that you market to on a regular basis.

After building a list that is comprised of followers that value what you have to say and offer by way of free information, consider how you can encourage them to move through your purchase process. One tip is to offer free information that they can register for or download from your site. Be sure to use an auto responder to help move them through to the purchase of a product or service you or your company has to offer. This is one of many ways to benefit from Twitter.

Twitter can provide an ideal channel for building a list of prospective followers and adding value. Start with an understanding of your audience and provide valuable information that can help them succeed. Once you’ve build up a trust level, offer products or services that can help them solve a problem. This will move your business forward and help your followers as well.

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Space selling for advertising certainly is gaining more admiration over the internet. Most website publishers are making good amount by selling space on their personal social media websites. Advertising & marketing are looked as main engagements for a number of web publishers. In any online affiliate program you sell advertising space to earn money and earn extra income. This certainly is one of the most popular functions that is in fact performed by thousands of website owners.

Web publishers make use of many advertising and marketing tools to place their ads on youtube and facebook so they can earn online cash from these social media websites.

Advertising online mostly is considered as a paid plan where you might have to invest and at the same time you also get to make online cash. Space selling for these types of affiliate marketing programs certainly has proved a boon for most retailers who work online, especially for a number of traders who try dealing in electronics and mobile phones. So if you are a member of a social media networking then you can always try to lease advertising space to other members. In the present scenario, there are thousands of people around the globe who make use of such social media for generating online cash. This is thought as best home business and the best part is that you can do it at your own convenience. There are also many e-retailers who have their best websites where people can in fact buy sell any product.

These web publishers in fact help in brining traffic to the retailers website. It certainly is not necessary that these service providers should have their own website to earn money by selling advertising space. The main intention is to simply try and divert more traffic through this advertising space. There are also thousands of affiliate marketers who prove heedful in promoting any organization, industry or even idea. So, under such programs they certainly can make use of distinct advertising kits including widgets, banners, pop up advertising and much more.

This is very much close to online marketing but is generally done for an individual website. This also acts as a course that is used for this media to make money. They are also paid by various advertisers or merchants in the form of fixed norms. The profits earned by selling advertising space might not be too much but you can always put in your efforts to make online cash.

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Social networks –
Virtual communities that allow people to build personal web pages and then connect with others to share content and communication. Some of these venues appeal to broad groups, (i.e. Facebook, MySpace), whereas others are built around particular niches and demographics (i.e. LinkedIn).

Forums –
Areas for online discussion, in which multiple users can create topics of interest and then comment on these topics. Forums came about before the term “social media” and are a powerful and popular element of online communities.

Blogs
Perhaps the best known form of social media, blogs (short for web logs) are websites that typically feature posts, by an individual or group, which readers can comment upon. Blogs may vary in nature but tend to be popular, as they often provide an unvarnished, insider perspective on a particular topic.

Microblogging
social networking combined with bite-sized blogging, where small amounts of content (‘updates’) are distributed online and through the mobile phone network. Twitter is the clear leader in this field.

Content communities
Sites that allow users to post and share particular kinds of content. Such communities exist around anything from videos and photos to stories and links. Some of these sites include voting functions that allow the community to determine the relevance of content. The most popular content communities tend to form around photos ( Flickr), bookmarked links
( del.icio.us) and videos ( YouTube).

Wikis
Wikis are community-generated documents and databases. Approved users can create content and augment the content of others in the interest of creating better resources. The best-known wiki is Wikipedia.com, the online encyclopedia which has over 2 million articles in the English edition alone.

Podcasts
Audio and video files that are available by subscription, through services like Apple iTunes.

Virtual Worlds
This represents one of the most novel areas on the web, in which users can engage in immersive worlds. Some of these spaces closely mimic real-world notions such as community and economics.