Having understood how Facebook works and after creating Facebook pages for your fans you should then turn your attention to learning more about Facebook Marketing which will in fact help you in many ways. The most obvious reason to do this kind of marketing is that fans on Facebook are the most loyal of any social networking site and at least twenty percent of them will visit Facebook continuously.

These are compelling facts which should encourage you to give Facebook Marketing a try. After all it is simple to do and requires only that you learn how to advertise yourself. By advertising your Facebook page you will get wider exposure and by giving your readers some goodies to chew on you can with the right strategies achieve stupendous success.

Also, don’t just rest with offering customers something because you should request them for feedback ‘ good as well as bad. With the help of this feedback you may then tailor your strategy so that your marketing proves to be a big hit.

You must realize that there is more to it than simply developing a big fan base because your real aim must be in engaging your supporters in conversations. The more you communicate and also converse with your followers the more opportunities will come your way.

The good news is that Facebook offers a number of tools to help you market your page and this includes sending messages, videos and even links to your loyal fans. The more you take advantage of these tools the better connected you will be with your supporters; this will ensure that they remain interested in you, your products as well as services and in this way your marketing efforts will bear fruit.

Finally, if you want to get more followers be sure to visit uSocial.net.

Want to learn more about Facebook marketing? Check out this video about Facebook marketing at this link.

Social networks –
Virtual communities that allow people to build personal web pages and then connect with others to share content and communication. Some of these venues appeal to broad groups, (i.e. Facebook, MySpace), whereas others are built around particular niches and demographics (i.e. LinkedIn).

Forums –
Areas for online discussion, in which multiple users can create topics of interest and then comment on these topics. Forums came about before the term “social media” and are a powerful and popular element of online communities.

Blogs
Perhaps the best known form of social media, blogs (short for web logs) are websites that typically feature posts, by an individual or group, which readers can comment upon. Blogs may vary in nature but tend to be popular, as they often provide an unvarnished, insider perspective on a particular topic.

Microblogging
social networking combined with bite-sized blogging, where small amounts of content (‘updates’) are distributed online and through the mobile phone network. Twitter is the clear leader in this field.

Content communities
Sites that allow users to post and share particular kinds of content. Such communities exist around anything from videos and photos to stories and links. Some of these sites include voting functions that allow the community to determine the relevance of content. The most popular content communities tend to form around photos ( Flickr), bookmarked links
( del.icio.us) and videos ( YouTube).

Wikis
Wikis are community-generated documents and databases. Approved users can create content and augment the content of others in the interest of creating better resources. The best-known wiki is Wikipedia.com, the online encyclopedia which has over 2 million articles in the English edition alone.

Podcasts
Audio and video files that are available by subscription, through services like Apple iTunes.

Virtual Worlds
This represents one of the most novel areas on the web, in which users can engage in immersive worlds. Some of these spaces closely mimic real-world notions such as community and economics.

One of the most important rules in marketing your business is that you go where your target market is. With the growing popularity of online social networking websites, it’s a little wonder that more and more businesses are looking for ways to take advantage of the millions of members of these sites. With the use of several widely available tools and networking tactics, you will find that marketing your products or services through this medium is not that hard to do.

Make Friends before Making Money
One of the most common misconceptions of businessmen in marketing their products and services through this medium is considering social networks as just place to post their advertisements on. Contrary to popular belief, posting advertisements that look too much like advertisements are not very effective in this medium. As these social networking sites serve as friend-finder platforms, it is often better to maximize its intended function in order to successfully market your products.

Because of this, you have to start from scratch and collect friends as you go along. This may sound a bit hard to do at first but keep in mind that having a great number of friends in your network is the best way for your offers to be noticed. This doesn’t mean, however, that you are going to flood the bulletin boards with your products ads right after collecting your friends. Instead, it is advisable to develop real relationships and friendships with those who have become your friends by helping them with their concerns, posting your blogs, sending your testimonials, etc. This way, you can be sure that when you offer your product and services to them, they will be interested and you will have more chances of getting sales.

Thankfully, these social networking platforms offer a way to make your task easier by giving you search options in which to limit your potential friends to those who might be interested in your particular product or service. If you have a pet shop for example, you might want to limit your members search to those people who love pets. Similarly, if you are a car salesman, you might like to look for those people who are of working age rather than those still in college. In social networking sites, you can search by limiting your search criteria to members’ hobbies, interests, location, organizations and more. This will help you limit and focus your marketing efforts towards people who are in your target market.

Share Information
Blogging is a great way to reach out to people who might be interested in your service. Remember though that members of social networking websites are not actively looking for products and services so your advertisements would probably be not as effective as you might think.

Instead, try to post blogs that are informative and interesting. These blogs may not convince them outright to buy your products, but you will definitely stand out as someone who knows about this particular product. Thus, you will be one of the persons he or she will approach when considering a purchase in this product category.

Internet Surfers’ Choice
This factor may be more important than you think as more and more search engines are integrating the voice of the internet users in how it ranks the websites. Today, you can see this through social bookmarking wherein internet users can bookmark their favorite sites through an online bookmark website, social search engines and social driven content wherein the users’ preferences and outlooks are given importance in ranking the websites. Users of social networking sites are given the right to vote on how relevant websites or articles are in their search. All these sites are easily accessible and membership is usually free.

With these new set of tools, you can effectively market your products and services to the millions of social networking users.

YouTube is one of the top 5 most frequently visited websites on the internet (along with MySpace and FaceBook, respectively). One of the great things about YouTube is that it’s visual, but it is also a social network. You can comment, make friends, instant message each other, etc. YouTube implements more and more features of a social network all the time. It is also a great tool for promotion. You can promote almost anything on YouTube and make it entertaining at the same time. Here are some tips for promoting using YouTube:

• If you run a business, you can make a video of your products on YouTube. You can demonstrate how to use the product, you can create advertisements for the product, put testimonials up, etc. All of these videos are visual and are easier to hold the attention of a potential customer than a written ad.
• If you are an artist, you can demonstrate your work on YouTube. For example: if you are a musician, you can put a music video up. If you are a comedian, you can put segments of you act on YouTube. If you are a painter, you can get creative and create a video of yourself painting a picture on YouTube.
• YouTube is also great for corporate activities among your employees. Instead of having to train employees individually, you can put private videos on YouTube and train your employees. Also, you can put meetings up, any notices, anything visual.

YouTube is powerful and entertaining. Humans employ more than one of their senses when watching YouTube videos, they watch and listen at the same time. Comment on related videos with a link back to your videos, or do “video replies”.

MySpace is awesome, and was awesome even before Tila Tequila made it famous! It is really catered to the individual more than the company. I’ve had a MySpace account since 2005, and was addicted. Then FaceBook and all these other social networks came along, so I started spreading my time out across these networks and found that MySpace had a lot of strengths in many areas. Here are 4 reasons to use MySpace:

1. If you are any type of artist, MySpace is for you! You can put samples of your work on your MySpace page and you can connect with countless like-minded individuals!
2. You are a company looking for some inexpensive talent. If you need a musician do make you a jingle, or a aspiring filmmaker to film you a commercial, MySpace is the place to be! You can find tons of artists and look through them to pick and choose which one you want to go with.
3. You are a company who wants to promote a product. MySpace Groups can help you create a product page full of information, and invite people to that group.
4. You are a blogger looking to network easily. You can post your blogs on MySpace and connect with friends. This will make your blogs very interactive and the community will be able to take part in them. Also, with MySpace bulletin boards, it is easy to blast information to all your friends. Think of Twitter, but with longer messages!

MySpace is especially useful for the artists, but is also useful for companies. Connect with people via MySpace!

FaceBook recently beat out MySpace for the most popular social network. With hundreds of millions of people on FaceBook, it is very easy to network. On my FaceBook account, I have over 400 friends, many of whom I grew up with, went to high school and college with, and family I didn’t even know I have. I am part of my company’s network, and am connected with all the other employees who work with me.

FaceBook is very useful for networking and promotion. One of the key tools to promoting is the FaceBook groups and Fan Page features. Another useful feature in FaceBook is the paid-advertising. FaceBook collects a lot of detailed information about its users, making the advertising extremely targeted.

Here is a breakdown of the three different methods you can use FaceBook for:

• Groups: Groups are great for putting together a lot of active people. This is good for businesses looking to gather all of its employees in one collective group so that everyone can bounce ideas off of each other and be updated about the company. It allows for a lot of collaboration and contribution between members.
• Fan Pages: These are for companies literally looking for fans. If you have a lot of customers who want updates on products and more information about your products, this is what you are looking for. Put together a fan page and spread the word!
• Advertising: FaceBook advertising is great for targeted marketing. You can specify the age, location, gender, interests, and much more all within FaceBook advertising! This is for the marketers who are looking to sell, because it gets pretty expensive at times.