One of the easiest ways to start generating traffic is blogging. They are a very important tool in online marketing, so if you don’t yet have a blog, this article should help you to understand why they are so powerful.

If you want to get your message out, either as a diary, commentary or informative content, a web log or blog is how to do it.

Blogging is not only a great way to drive traffic to your site but is incredibly important in building your credibility and brand.

Blogging will be a great help in developing relationships with people interested in online marketing and what you do.

The amount of traffic driven to your site by blogging depends on the use of keywords and how they relate to the search engines.

It is human nature to want to see fresh information on an interesting topic and if that topic is you or your business opportunity, blogging is a great way to stay connected.

If your prospects can relate to you, by viewing your updated blog content, they will be more likely to want to do business with you, when the time is right for them to purchase.

Blogging is easy on the budget also. Blogger.com allows you to start online marketing and set up a blog very quickly and for free!

I would also advise you to include links to your about me page (bio page) as a minimum within your blog.

This again helps with building trust and openness as your visitors will see exactly who you are and what you stand for.

Use caution when using WordPress.com. I have second-hand experience of these accounts being shut down when used as a promotional site for online marketing through my involvement with the Turn-Key Marketing Group.

Hosting your own blog can be a little complicated to the new starter, so I wont discuss that in this article. Start with a free blogging service and then decide whether you want to host your own as your experience in online marketing increases.

One last thing about blogging.

You are supposed to be blogging to give out information of value. So, when you do your posts, you want to keep them informative and not written like a sales letter. You want to inform the reader of certain aspects of your business and contribute to the relationships that you are forming with your online marketing skills.

Ed Hodgson is an experienced online marketing mentor who shows others the same strategies that he regularly uses for his own internet business. Blogging is an effective method that he uses to educate people and help them on generating a substantial income online.

Guest posting is an excellent way to find new readers for your own blog.  Put some of your best content on other peoples blogs. These guest posts can help you launch your blog and raise your own profile and gain subscribers. The key is to post on blogs with similar topics as your own so that you will attract the type of readers you want.

Here are some tips:

1.  Post Regularly

This is the way you build a relationship with the readers and reinforce your brand, expertise, and authority.

2.  Submit Content To Multiple Blogs

When you blog regularly on multiple blogs in a niche you reinforce your brand because many times these niche related blogs are frequented by the same readers.

3.  Sell Yourself

Include a link back to your blog and RSS feed as well as a brief description of who you are and what you do.

Another way to sell yourself is to share some personal experience on the topic at hand. This helps people to connect and relate to you.

4.  Continue To Develop Your Own Blog

If you have submitted good content to other peoples blogs you will get the attention of readers who will want to check out your blog. The content on your blog must be excellent so that it engages your readers and entices them to subscribe to your blog. A good idea is to plan the posts to your blog before starting a guest posting campaign. That way your own blog won’t suffer from lack of fresh ideas for new posts because you are posting on many other blogs in a niche. The ultimate goal is to sustain your posting for the long haul.