FaceBook groups are one of the most popular features on FaceBook. It allows an administrator (or few administrators) to gather up all interested people and place them into one common page where they can view the page, look at pictures, communicate with each other and get updates about the group. FaceBook groups have several uses, whether it is for business or for a personal reason. Here are three reasons to use FaceBook groups:

1. You want to promote yourself. If you are an artist, FaceBook groups are great for promoting your cause. For instance, a musician can post up information about his/her upcoming events, album information, song demos, and pictures. They also allow members to communicate with each other, creating a stronger following.
2. Businesses can use FaceBook groups to promote a product. You can post up information about your product, pictures, demonstration, reviews, etc. By putting together users of the product, you can start support threads where users help each other. This will create stronger branding and promote your product, resulting in more money for your company.
3. If you are part of a non-profit organization, it is great to put together events and fundraisers. You get together everyone who supports your cause, and they can talk to each other and you can communicate with them. It will help you get ideas of what to do next, how to make more money, and encourage group members to donate more money to your cause.

FaceBook groups are especially great for getting to know your customers. You basically gather up all of your target market in one group, and you can research other behaviors, such as what else they are interested in, who else, where they’re from, etc.

One of the great things about social networks is the friendliness it has towards artists. Soundclick and MySpace were the first to really be artist-friendly, but FaceBook tagged along afterwards. As artists, promotion is key. To gain fans, you must make sure that your work is out there and easily accessible. Social networks made it easy for artists to put their stuff out there to the public, and fans were able to pass it on to other fans, creating a chain reaction.

The first social network you should sign up as an artist for is MySpace. Whether you are an actor, musician, comedian, fashion designer, or whatever, MySpace is the first social network to sign up for. You can create your profile, put your portfolio/demo/reel up and start befriending like-minded people. This will help you network and get your name out there.

The second social network to sign up for is twitter. Once you are on twitter, you can start following people you admire, as well as start gaining followers. On twitter you can make announcements and get to know your fans better through micro-blogging. It is important that in this day you start a twitter account.

Lastly, make a FaceBook fan page. A FaceBook fan page will help you gather all your fans and act as a portfolio of your work. Your fans can see each other, befriend each other, and make your buzz bigger. It also helps you get to know your fans better and in the long run will help you with marketing.

Frequently update all of your social network profiles and stay active in the community. Engage in discussions with your fans and get to know them, this will help you make your buzz bigger and create loyal fans.

Make sure that on each social network profile, you provide a link to your other profiles. This will help you gain friends in all of your profiles and help you make your buzz bigger.