Twitter is being used by people all over the world. In fact, the application has now been around for some time and each day new uses are found for this blog like tool. As a marketer, I’ve been wondering whether or not how it might be used to help my business.

As someone who resisted Twitter for quite some time, I finally dove in and learned what all of the excitement was about. Similar to other social networking sites like Flickr and Facebook and others, Twitter provides a forum for real time communication. It connects us all and brings us closer to others with similar interests.

What if you could find influential people in your industry and directly listen to them, learn from them, and have insight into what they’re focused on? Enter Twitter and the ability to search, find, and follow those in your industry. You may be surprised by all the people out there in your niche sharing ideas, news, and information. By following these people you can stay on top of industry trends and learn a great deal.

In addition to following people on Twitter and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is funny or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and also allows you to filter information that you want to receive.

Just like you follow others, others can determine that they want to follow you on Twitter. You might be asking what the purpose or point of building a list of followers may be. This depends on what you are trying to accomplish with Twitter. If your goal is to use it simply in a casual way, then you may be looking to build a list of followers among your friends. If you are interested in Twitter for business purposes, you should consider your list of followers just like you would a house list that you market to on a regular basis.

After building a list that is comprised of followers that value what you have to say and offer by way of free information, consider how you can encourage them to move through your purchase process. One tip is to offer free information that they can register for or download from your site. Be sure to use an auto responder to help move them through to the purchase of a product or service you or your company has to offer. This is one of many ways to benefit from Twitter.

Twitter can provide an ideal channel for building a list of prospective followers and adding value. Start with an understanding of your audience and provide valuable information that can help them succeed. Once you’ve build up a trust level, offer products or services that can help them solve a problem. This will move your business forward and help your followers as well.

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