Twitter is a great social network where people share their interests and their daily activities.

As a member of Twitter you can connect with other people having similar interests to yours and share your passion your knowledge and let them simply know what you are up to or how you are going about your day.

Twitter is one of the most popular social networks and it gathered thousands of people from all over the world. Everyone finds his own purpose for using Twitter.

While some people are using it to share their hobbies and passion with others the other ones finds Twitter very effective marketing tool. Is it a good way?
Let’s see.

If you are network marketer and have some experience with social networking you have probably noticed that it’s saturated with individuals or companies aggressively promoting their businesses. Is it a good approach for using social networks?

I don’t think so.

Social network itself means that it’s a place where you connect with like minded people to build relationship with them, not to put your business opportunity or your product in front of their faces straight away.

Twitter is no different here. You can use it to promote your business but if you do it wrong way, you will be consider rather a spammer than valuable networker. So bear this in mind if you are about to start using Twitter as a marketing tool.

So how to use Twitter to connect with people and build your business at the same time not overusing it and risking your reputation?

Let’s have a look.

Well first of all let’s take a look how Twitter is working.

When you join Twitter you will be able to create your profile by updating it with a short biography about yourself, your website address and your picture. It might be your company logo or the picture of yourself.

Once you are done you can start networking.

The main concept of Twitter is to let people what you are currently doing. It’s done in the form of short text updates that will be visible for them on their main profile home page.

However to get those people you need to find them first.

The difference between Twitter and other social networks such as: Myspace or Facebook is that here you have so called followers (those who decided to follow your updates). instead of traditional friends you have on Myspace or Facebook. That means that your updates will be visible only for these Twitter members who decided to connect with you by following your profile.

The golden rule is: the more targeted followers you have the better for you.

So how you can find the ones?

You can use advanced Twitter search engine to type in particular keyword and generate a list of people who have this keyword on their profile or updates. This way you can find targeted followers with similar interests to yours and who will be more likely to read your TWEETS (updates).

Once you have found some people you can simply start following them. This way many of them will follow you in return.
So it’s that simple – follow people yourself in order to get followed and later on you will notice that new followers will be connecting with you without any action on your part.

Once you’ve got an audience of followers you can start posting updates. These are short text messages that you can combine with html code. If you enter your full website address into text field it will be automatically transformed into clickable link. So it’s that simple.

Now the most important thing.
Do not overuse Twitter for pitching your business. Twitter is a great place to share your knowledge not to try aggressively get people to buy your product.

So for instance instead of posting : “VISIT MY WEBSITE AND START MAKING $$$ RIGHT AWAY”
you can go like this:  “Just updated my website with new HOW TO MAKE MONEY ONLINE article.”
Every time you update your blog or write your article you can make a post on Twitter about it.

However keep in mind that tweeting isn’t all about making a posts on your business. Just to build relationships with people and show them that the business isn’t the only thing you care about here, drop them a simple post of what you are doing.

It might be even simple: JUST WALKED OUT MY DOG or JUST WATCHED INTERESTING MOVIE.
This way you can get people’s trust and sympathy as a person enjoying his/her life.

So don’t aggressively promote your business the spammy way, share your knowledge and interact with people, don’t be afraid to even drop them a private message with simple HOW ARE YOU and gently answer their messages. This way you will build a huge audience of people interested in what you are doing within very short period of time.

For more information on how to use Twitter to promote your business, check out the Social Media Fire eBook!